One Hundred Years Of Solitude Essays (1610 words) - Thousand Cranes

One Hundred Years of Solitude Since the beginning of time, man has clung to the notion that there exists some external force that determines his destiny. In Grecian times, the epic poet Hesoid wrote of a triumvirate of mythological Fates that supposedly gave "to men at birth evil and good to have". In other words, these three granted man his destiny. Clotho "spun the thread of life", Lacheis distributed the lots, and Atropos with his "abhorred shears" would "cut the thread at death"(Hamilton-43). All efforts to avoid the Fates were in vain. In every case their sentence would eventually be delivered. And it appears that once the Fates' ballot had been cast, the characters in Greek myths had no chance for redemption. One must wonder if man, like the Greeks portrayed, has any real choice in determining how he lives. That issue of choice arises when comparing Gabriel Marquez's One Hundred Years of Solitude and Yasunari Kawabata's Thousand Cranes. The men in Yasunari Kawabata's Thousand Cranes and Gabriel Garcia Marquez's One Hundred Years of Solitude forever seem to be repeating the lives of their male ancestors. These cycles reveal that man as a being, just like the mythological heros, has no true choice in the ultimate course his life will take. The male characters' personal development is overshadowed by the identity of their ancestors. Clotho, it appears, has recycled some of her spinning thread. The new male generations, superficially, are perceived to be woven of like design. Kikuji Mitani and the male Buendia's face communities that remember their ancestors. As a result, their unique communities inadvertently compare the actions of the sons to their respective fathers', having recognized the apparent similarities. Eclipsed by his father's aura, within his village, Kikuji's identity has no separate definition. To most townsfolk, like those at Chikako's tea ceremony, Kikuji exists as "Old Mr. Mitani's son"(16). He and his father are therefore viewed as essentially the same person. Kikuji can take no action to change the village's preformed perception. In contrast, The Aurelianos and Jose Arcadios have been set into a self that their name, not their upbringing, dictate. Ursula, after many years drew some conclusions about "the insistent repetition of names"(106) within the Buendia family. While the eldest Jose Arcadio Buendia was slightly crazy, his raw maleness is transferred to all the Jose Arcadio's that follow. They tended to be "impulsive and enterprising" though "marked with a tragic sign"(186). On the other hand, the Aurelianos, corresponding to the open-eyed Colonel, seem to be "indifferent"(15) and "withdrawn"(186) yet sparked with a "fearless curiosity"(15). The Aurelianos' tendency towards solitude that shut the Colonel away in his later years, would generations later, give his distant descendant Aureliano Babilonia the stamina to decipher Melquiades scriptures(422). Together, this perfunctory family tradition seemed to influence the course these men's live's would take in the same way that Kikuji's perception by his community lopped him into the path of his father. And just as Kikuji could not change the villages preformed opinions, the named Buendia males can have no hand in changing their given characters. The men's selection of lovers, in turn, continues to perpetuate their cycle of behavior shared with their relatives. Despite warnings, Kikuji Mitani and the Buendia men engage in hazardous sexual activity that harbors grave consequences. Lacheis' lots, in this case, are inevitable. Choice and independent action are impossible for these men since Lacheis has distributed the familial key to their female attractions. There is an eerie twist in Kikuji's Mitani's love affairs with his father's mistress and her daughter. His first encounter with Mrs. Ota leaves Kikuji suspicious of the affair where agewise, "Mrs. Ota was at least forty-five , some twenty years older than Kikuji"(28). However, despite the generation gap, during their encounter Kikuji had felt that he "had a woman younger than he in his arms"(28). Mrs. Ota had substituted Kikuji as his father, thus forcing Kikuji to follow in his fathers footsteps. Kikuji is not oblivious to the strange path his love life seems to be taking, yet he does nothing to resist. Instead, a defiant Kikuji asserting that he had not been seduced determines, it was something else that had drawn him to her. The "something else" was

Theories of Addiction General Counseling Methods

Theories of Addiction General Counseling Methods General counseling methods There are numerous counseling methods applicable in the treatment of addictions. They are helpful in establishing critical treatment methods meant to curb the aspects of drug abuse and the alleged addictions. One of the general counseling methods applicable in this context is the motivational interviewing.Advertising We will write a custom essay sample on Theories of Addiction: General Counseling Methods specifically for you for only $16.05 $11/page Learn More Drug addicts require well-orchestrated counseling mechanisms that will enhance their willingness to quit drug abuse and the characterizing addiction. Motivational interviewing tends to unveil the issues related to drug addiction and formulate strategies that can motivate drug addicts to quite the vice (Peele, 1998). Another treatment method is the Cognitive-Behavioral Theory (CBT). CBT addresses all emotional, behavioral, and cognitive dysfunctions usually experienced by drug addicts. This makes the method quite relevant and applicable as a treatment method in the entire context. The two methods chosen are useful in the addiction treatment due to their applicability, convenience, relevancy, and conventionality in counseling and addressing the provisions of drug addiction. Dry Drunk Syndrome Dry Drunk Syndrome refers to a situation where one seems drunk even without taking any alcohol (experiences alcoholic lapse). The situation is evident among addicted individuals who usually experience withdrawal symptoms after quitting the concerned drug. The alcoholic retains mental and behavioral characters connected with drunkenness (DeSena, 2005). This occurs even when he/she has not drunk alcohol. This syndrome relates perfectly with most of the theories studied in this module. Theoretically, addicted individuals or those who have consumed alcohol for long might face mental problems thus exhibiting behaviors related to drunkenness even if they have not taken alc ohol. This relates to the aspects of addiction mentioned earlier in the paper. A situation of an ex-smoker who socially smokes An ex-smoker who socially smokes is probably enhancing his or her smoking behaviors again. It is important to understand that despite him or her quitting smoking, the fact that he/she occasionally smokes is devastating. His body system might rekindle the smoking behavior hence posing a considerable threat to his/her wellbeing. This is a very important consideration in various aspects. There is a substantial root of addiction in this situation. Biologically, the body system of this ex-smoker will start registering the chemicals (nicotine) presented to it by the cigarette hence triggering the aspects of addiction.Advertising Looking for essay on psychology? Let's see if we can help you! Get your first paper with 15% OFF Learn More The body will need the chemical in order to operate fully. Additionally, the situation might trigger the wi thdrawal symptoms associated with smoking hence necessitating him/her to smoke again (Peele, 1998). Psychologically, the concerned ex-smoker might develop a system where he/she enjoys social smoking hence must do it daily. This triggers the aspects of addiction by submitting to the psychological needs. Lindesmiths Conditioning Model The study of addiction affects societal perceptions on addiction in numerous ways. The study demonstrates the cognitive aspects of addiction plus other related psychological concerns in this context. Illuminating extensively on the scientific and psychological prospects of addiction can reform how the society perceives it. This is an important consideration in various contexts. According to Lindesmith, the society will be able to perceive addiction differently hence making approaches in fighting/preventing the vice (Peele, 1998). Concurrently, it is important to agree that addiction has been over-diagnosed in the US’s culture as claimed. There are various instances of the vice despite the efforts to eradicate it. Additionally, various people in the society including the youth have indulged into drug abuse and addiction. Conclusively, the outline of a ‘successful theory of addiction’ is adequate due to its applicability, appropriateness, conventionality, and efficiency in discerning the aspects of addiction. References DeSena, J. (2005). Overcoming your alcohol, drug and recovery habits: An empowering alternative to AA and 12-step treatment. Tuscan, Arizona: See Sharp Press. Peele, S. (1998). The meaning of addiction: An unconventional view. San Francisco, CA: Jossey-Bass Publishers.

Business Finance, Computational and mini essay question

Business Finance, Computational and mini question - Essay Example (i) Determine what proportion of Mrs Sensible's 100,000 should be invested in Curtain plc and Blind plc in order to create a portfolio with a beta coefficient of 1.2. Calculate the expected return of such a portfolio. (iii) Specify a more efficient portfolio with the same return characteristics as the portfolio identified in (i) above, and calculate the beta and total risk characteristics of such a portfolio. Fully explain your answer (b) Given the the Arbitrage Pricing Theory (APT) considers more then one factor when attempting to explain the expected return on a security it is thus a more realistic and superios model to the CAPM. Discuss. The recognition of systematic risk makes an asset less desirable. The Capital Asset Pricing Model or CAPM is useful because it provides an explanation for the magnitude of an asset's risk premium, the difference between an asset's expected return and the risk-free interest rate. Although the CAPM has proved useful in real-world applications, it assumes that there is only one source of systematic risk that is found in the market portfolio. However, an alternative theory, Arbitrage Pricing Theory, takes the view that there are several sources of risking the economy that cannot be eliminated by diversification. Instead of calculating a single beta like CAPM, APT calculates many betas by estimating the sensitivity of an asset's return to changes in each facto

Analysis of Advanced Criminalistics Assignment Example | Topics and Well Written Essays - 500 words

Analysis of Advanced Criminalistics - Assignment Example This is however not the case, the real suspect had left fingerprints on the very saliva that he spoke onto and DNA testing would have indicated otherwise. Finally, the clerk was not aware of what was going on at the time of the robbery. The asserted that the only thing he could remember was someone who had clothes that resembled those of the customer and the front end of the gunpoint. In other words, the suspect had planted samples with the customers DNA without the prior knowledge of the clerk. People can be implicated in a crime based on their DNA. Claims have shown that DNA composition is unique on every person except in twins. In case a crime has happened and between two twins, one was involved and later fled to a distance place. The other twin will be implicated to have been involved in the crime. Furthermore, DNA is a chemical compound and is bound to mutations and change (Porada & Straus, 2001). Some tests done on DNA’s of people have errors and when used as evidence, may lead to arresting of a person who was not necessarily a perpetrator of the crime. Finally, scientists can fabricate DNA of one person resembles the DNA of another person. In such instances, when scientist fabricates DNA obtained from saliva or blood samples of a particular crime scene, they put people whose DNA matches the fabricated DNA, at risk of implication. Identification of the source of the DNA should always be made. This is because some of these detectable levels have errors and some of them are based on truth. Also, most of the detectable levels rely on probability and as a result, they do not give concrete evidence that someone was involved in a crime and that is why identification of the DNA source should be made. In the case of Samantha death and identification of Alejandro Avila, DNA identification played a major role (Raymond, 2002). DNA found on Samantha’s dead body was compared to DNA found on the car of Avila and they were found to be identical.

Personality Disorders Essay Example | Topics and Well Written Essays - 1500 words

Personality Disorders - Essay Example Most times these connections go beyond involvement with the service user alone and extend to his/her care givers and families. To establish and maintain the connections psychiatric mental health nurses need not just communication skills but also specialized skills in understanding and accepting mental health problems along with a strong sense of ethics and responsibility. This lesson is designed to help the students gain a comprehensive understanding of the various personality disorders that affect patients. It proposes to help them recognize these disorders within patients based on their outward features and to help plan patients’ care based on their evaluation. Long Term Content Goal : To understand the different kinds of personality disorders that afflicts patients and recognize the nursing care needed by each different group Learning Outcomes : The learning outcomes from this lesson are identified as follows – Examining of linkages between psychology and nursing pra ctice on the illness-health continuum. Knowledge and understanding of personality disorders and its various clinical features needed to meet the needs of patients. Demonstrating proficiency in professional judgment while identifying personality disorders among patients. ... Identify the key symptoms and characteristics of each disorder. Recognize the treatment plan available for treating the various disorders. Explain the ethical role psychiatric mental health nurses have to play while administering nursing care. Prerequisite Learner Skills : The learner should posses the following characteristics while attempting to follow the lesson plan – Analytical thinking Self-learning abilities Social cohesion while working in a team Striving for personal improvement Skills in creatively solving problems Knowledge of using technology tools Instructional Design Model : This lesson plan hopes to focus its energies on the learner and hence the instructional design model adapted for this lesson is the Morrison, Ross and Kemp model (Morrison, Ross, & Kemp, 2004). The model consists of nine elements arranged in an oval shape – 1. Instructional problem identification and goal specifications of an instructional course, 2. Examination of learner’s cha racteristics based on instructional decisions, 3. Subject content identification with task analysis related to goals and purposes, 4. Instructional objective specifications, 5. Instructional units arranged in logical and sequential order for learning, 6. Instructional strategies designed to meet the mastery of lesson objectives, 7. Plan and develop instruction, 8. Evaluation instruments for measuring course objectives and 9. Resource selection for instruction and learning activities. (Morrison, Ross, & Kemp, 2004) Figure 1: The Morrison, Ross & Kemp Model Content Outline : Learning Objectives Content Instructional Method Introduce the topic The DSM-IV characterizes personality traits as enduring patterns of perceiving, relating to, and thinking about the

The Structure-Agency Debate

The Structure-Agency Debate I have been involved in football for as long as I can remember, with the application of Structural Functionalism I am going to attempt to understand my involvement in football. The Structure theory, Structural Functionalism can be applied to my position as a footballer and explain how football has affected my position in contemporary society. The main assumption of Structural Functionalism is that society is an organized system of interrelated parts that attempts to maintain a state of equilibrium (Williams Kolkka 1998 p.358). Williams Kolkka (1998) applied this assumption of Structural Functionalism within their research of Wheelchair Basketball, they conceptualised the activity as its own social system which comprised of its members (including players, coaches physiotherapists, supporters etc.) and the relationship between them. This can be applied to my position within football particularly at club level. I was a player at Wakefield Ladies F.C. therefore through interaction with other players and other forms of members including the coaches, physiotherapists and supporters, this lead to the maintaining the clubs state of equilibrium and the system working as a whole (Malcolm 2008). This highlights my contribution in maintaining a successful working system however Structural Functionalism only offers a positive view of sporting systems and experiences therefore offers no insight into how specific barriers and constraints challenged my position in football. Bourdieus theory deals with constraints through defining how different forms of Capital can affect a persons identity. Another aspect of Structural Functionalism is that, sport is seen as a vital tool in successfully maintaining the state of equilibrium, it is said to instil desired values and attitudes (Williams and Kolkka 1998; Malcolm 2008). Therefore a Structural Functionalist would argue that by playing football I learned the desired values and attitudes such as conformity to rules, respect and self-control which would contribute to maintaining a state of equilibrium. However, Structural Functionalism only takes into account the structure of society and not individual agency therefore provides no explanation in understanding how human beings make important decisions, such those which lead to me choosing to play football or how my current social world was created unlike Bourdieus Habitus and Capital which explains how class habitus confined me to the choice of football (Malcolm 2008; Williams 1994; Best 2003). In 2008 the FA rolled out the RESPECT campaign across all levels of football, in respon se to a range of behavioural problems surrounding the game. The campaign was designed to protect players and referees and create an environment in which sport can be enjoyed but also have wider benefits to society. I played under the RESPECT campaign when it was first introduced and on reflection, I found it reinforced the desired values and attitudes which are required not only on the football pitch but also in wider society (RESPECT: Four Years On. 2012; Malcolm 2008). A Structural Functionalist would view the RESPECT campaign as a positive step to creating a state of equilibrium (Williams Kolkka 1998). It is evident that Structural Functionalism highlights how I have been a part of maintaining a successful societal system and also the positive effect in which sport has had on my life however it offers no reasoning as to why I became involved in football. . The Agency theory, Symbolic Interactionism can be applied in attempt to gain an understanding of my involvement within football. George Herbert Mead is said to be the founding Father of Symbolic Interactionism. Hewitt (2000 in Armstrong 2007) defines Symbolic Interactionism as a theory which helps human beings define and give meaning to experiences, allowing them to create an individual and unique identity. The main assumption of Symbolic Interactionism is that society is created and maintained by social interaction: we are all actors on a stage who generate meaning through what we do and who we do it with (Craig Beedie 2010 p.61). This draws upon my decision to join a football club; it allowed social interaction to occur which consequently constructed my own social world. Malcolm (2008) furthers Craig and Beedies (2010) assumption by highlighting the focus upon the individual and the way in which they interpret and make sense of the world in which they live in. There are two widely researched areas within Symbolic Interactionism, Socialisation and Subcultures. Firstly, Socialisation focusses upon who becomes involved in sport and is developed through learning to read, understand and interpret symbols to aid individuals in becoming members of society (Best 2003). Cottingham (2012) states how interpreting symbols in the correct manner is a fundamental process, as it increases focus and wider understanding of an object, Gilbert (1994) furthers Cottinghams (2012) statement by adding, that the constructs are grounded within the minds of those who experience the perceived symbolic actions (p. 142). On reflection, throughout the years I have understood and interpreted symbols whilst playing football to aid my socialisation. For example when I first began to attend training sessions at Wakefield Ladies F.C, by interpreting and understanding the coaches I was able to demonstrate competence which led to being selected on a match day and also accepted by the rest of the team on a social level due to my ability to prescribe to the groups norm. It could be argued that my behaviour at Wakefield F.C. Ladies was due to previous experiences; specific symbols became grounded in my mind throughout my development from junior level to the open age therefore this would have led to improving my process of socialisation throughout the years (Best 2003; Gilbert 1994). This example can also be related to the second research area within the Agency debate, Subcultures. By prescribing to the groups norms in terms of beliefs and practices I was accepted and became part of a socially defined group, further creating myself a specific identity (Craig Beedie 2010). I confirmed this identity through not only Symbolic Interactionism but also symbolic consumption as I have specific Wakefield F.C. Ladies clothing which I am required to wear for training, matches and other events, these items of clothing have a specific meaning of being a part of the team therefore is an effective tool in creating my identity (Armstrong 2007). It is clear that by applying Symbolic Interactionism to my own position within contemporary society I can begin to understand why events occurred and why I was accepted into the team. However Symbolic Interactionism is often criticised for over emphasising individual agency and failing to take into account structural inequalities and constraints such as race, gender, class and ethnicity (Craig Beedie 2010). On reflection, this weakness can be applied to my example as, playing for Wakefield F.C; the mens section of club was deemed superior and was seen in a much more favourable perspective to the Womens section. This was a constraint which we had to regularly deal with and included reduced funding compared to the mens section and poor training facilities. Therefore we had a barrier to overcome whilst attempting to build a successful team. This weakness highlights how Agency theories do not take into account power systems as a Post-Dualist theory would. Bourdieu would argue that this barrier would not create a working system and would affect my interpretation of experiences, as any experiences related to this constraint are likely to be deemed negative (Best 2003). It could be argued that the Agency theory, Symbolic Interactionism helps explain my interpretation of my own social construct but still with some constraints. A third theory which can be drawn upon is the post-dualist theory, Bourdieus Habitus and Capital, which takes into account both structures in society and individual agency (Craig Beedie 2010). Bourdieus work was based upon empirical and theoretical investigations; his work was also in relation to sport, unlike Structural Functionalism and Symbolic Interactionism. They are theories that were not originally based around sport but were later applied and adapted to help offer a sociological explanation of sport. Bourdieu developed a social framework from his empirical and theoretical investigations which involved Habitus, Capital and Field; I will use Habitus and Capital in attempt to explain my involvement with football. Firstly, Capital can be defined as power and Habitus is defined by Elliott (2009) as a structuring feature with an infinite capacity for moulding individuals. Habitus is internalised as a second nature, as individuals we acquire habits, either knowingly or unknowingly, from a structural context and we use these practices to live out our everyday lives (Best 2003 p.204). Bourdieus work links class habitus and taste extremely closely; this can be applied to my position within society as it could be argued that both class habitus and taste led to my choice of football. It is clear that the subconscious decision to develop an interest in football is due to my class habitus and the confinement of my families working class background (Best 2003). The sport of football reflects class distinctions and represents the class I belong to; if I was born into an upper class family I may have developed an interest in other sports such as Rugby Union or Polo (Best 2003; Tomlinson 2004). Furthermore, my Fathers taste and class habitus will have affected my subconscious decision, as he had already developed specific practices; including supporting and playing football therefore this would have influenced the practices I developed whilst growing up (Best 2003). Bes t (2003) argues that despite us developing different practices to make a distinction between ourselves and others, people who live within the same social field are likely to share the same habitus, therefore people who I were brought up around all had a specific interest in football which is another reason why I may have been inclined towards football. Finally, it can be argued that Bourdieus class habitus can be applied best to explain my interest in football as it focusses upon where my interest originates from unlike the other Structural Functionalism and Symbolic Interaction. Another aspect of Bourdieus work which can be applied to my position within football is his work involving the body and the creation and reproduction of social differences that can be displayed by the body, one way it can be displayed is through accent (Craig Beedie 2010). A strong Yorkshire accent is often related to the working class therefore this is a form of cultural capital in the embodied state (Laberge 1995). Social differences in terms of cultural capital can be identified when I play football for University because part of my cultural capital is a Yorkshire accent therefore this is not the norm within the University team, as the majority of players are from the Middlesbrough area (Craig and Beedie 2010; Laberge 1995). This differs from when I played football for Wakefield F.C. Ladies, as the majority of players were from the same area therefore shared the same accent. This highlights a difference in individual agency and also the importance of cultural capital. Bourdieus w ork has been criticised over the years, Elliott (2009) argues that Bourdieus work takes the economy for granted and does not take into account the role of economic issues upon social life, Elliott (2009) furthers his argument by accusing Bourdieu of elevating cultural capital over economic capital. This can clearly be seen as despite Bourdieus work leading me to define how I came to develop an interest in football, however it has not taken into account the economic constraints which I faced such as cost of travel, kit and also subs after each match. It is evident that this is an economic force which was a barrier to me. In terms of my example economic capital is much more significant than Cultural Capital, economic capital was a barrier where as cultural capital just highlights a difference between team members. In conclusion, it is evident that all three theories can be applied to my position within contemporary society however after taking into consideration their strengths and weaknesses along with application, I believe Bourdieus post-dualist theory applies best as it takes into consideration the structures within society but also the agency of the individual (Craig Beedie 2010). Bourdieus Habitus and Capital allows an explanation of the origins of my interest in sport, Symbolic Interactionism and Structural Functionalism cannot do this. They only offer significant explanations of what sport has offered me and how it has contributed to the identity in which I hold today. Therefore it is clear that Bourdieus work is the most complex and offers a better understanding of my interest in sport and my position within contemporary society.

Information Technology †Wireless local-area Networks (WLAN) :: essays research papers

Information Technology – Wireless local-area Networks (WLAN) In today’s world where organizations need to keep in contact with employees there seem to be more ways than ever to stay connected. This can be a burden for small organizations that do not have a large information technology (IT) staff to keep them updated with the latest technologies (Cisco, 2004). A significant way for employees to stay in touch besides cell phones, laptops and hand held computers is wireless local area networks (WLAN). Also known as LAWN, a wireless local-area network uses high frequency radio waves rather than wires to communicate between computers or other devices (Webopedia, 2004). Business owners are now recognizing the benefits of incorporating wireless network into their organizations. A wireless local area network can be very beneficial because of its mobility and increased employee productivity, but organizations still harbor doubts about its security and reliability. Wireless local area networks (WLAN) provide a variety of benefits to an organization. It can provide mobility and flexibility, which can all lead to improvements in productivity and business opportunities (Wireless LAN, 2004). Wireless local area networks (WLANs) keep mobile workers connected without information technology (IT) professionals having to install wiring through out a building. Temporary workspaces can be set up and internet access can be made available in different meeting locations without the need to rewire. Wireless Internet service providers (WISPs) are also offering access at various locations that would make it convenient to travelers and mobile workers (Public Access, 2004). They are able to connect their laptops or other devices without wires or having to find a data port in airports or hotels. Unlike the past when employees worked from the same location, organizations today enjoy more freedom and flexibility in their workforces because of wireless local area net works (Cisco, 2004). Both organizations and employees enjoy a combination of improved speed, collaboration and accuracy when they invest in a wireless local-area network (Intel, 2004). Wireless local-area networks (WLAN) have given workers the advantage of completing their work away from their office and as a result improve their overall productivity. NOP World through an independent survey discovered that wireless local-area network (WLAN) users stay connected long enough to show an increase in productivity (NOP World, 2003). Different organizations using wireless networks enable their employees to gain access to valuable information pertaining to the business whenever necessary. Not only would vital data be available that could aid an employee in closing a deal, but time could also be saved when correspondences can be answered quickly and at any place via e-mail.

Reality TV and Morality

Invention of television is a product of a spectacular brain who has a great influence on everybody’s life nowadays, some of them are mortal, some of them are like brain-washing and some are just a little just because of reality televisions. This reality television changes the concept of reality in people’s mind. Television first started as our eye for outer world which we don’t know about and for being informed which we can say a â€Å"tool† but now it is just our â€Å"aim† to be on television. So this is forming obsessed brains which causing death of morality as Rushdie says. First of all, main reason why people are joining these reality programmes is just the anxiety of being rich and famous which are the most two important notions in western society in these days (Rushdie, 2010, p. 63). Contestants are doing bizarre and disturbing just for obtaining wealth and fame, like a guy fried his hand at American Survivor (Rushdie, 2010, p. 63). This leads us Rushdie’s thesis â€Å"good to be bad† (Rushdie, 2010, p. 64) from which it is comprehensible that people acts like mindless zombies like the hand frying guy. Good to be bad† refers to a lot of other things too like being selfish just for winning prize and being double faced in the competition. So it forms a question in mind; do you really need to be talented to win these competitions? Absolutely no (Rushdie, 2010, p. 63). You just need to play the game with its â€Å"corrupted† rules. One of the biggest immoral issues is the first death on television (Rushdie, 2010, p. 64) which n egates the most basic natural right that we have. Moreover, it is need to define what morality is. It distinguishes good and bad. However, â€Å"good to be bad† ignores it completely. As it became a common ritual to watch television in home with the whole family, children will be affected heavily by these programmes and generation by generation the spirit of morality will change or collapse. However producers don’t care others much, they just need ratings, big articles in newspapers next day after the show just for their name to be written on those piece of papers. These producers are enough blind and shallow that they can’t see influence of these programmes on society, so we are being acted like a guinea pig. They are just damaging society’s mental stability and pushing them act immoral in their lives without consciousness with injecting these awkward behaviours by their programmes. So basically contestants and producers are becoming famous without doing anything else. This is just an unfair way of tricking people and paralyzing them in front of television and even it annihilates our understanding of morality. Furthermore, there is another point of view which is not able to not to take into consideration about those poor contestants. Poniewozik tells that: â€Å"Isn’t there something simply wrong with people who enjoy entertainment that depends on ordinary people getting their heart broken, being told they can’t sing, or getting played for fools? â€Å" (Poniewozik, 2010, p. 70). It is really sad that some people are enjoying with this stuff. As spectators are the people who watch television in their home, it is acceptable to say that, there are lots of â€Å"already diseased† brains which are exempt of notion of morality. Everyone can imagine children will be affected more than everyone. They will be lost while they are searching their personalities and it is a high odd that they canalise to wrong role models for their life. So they are the main and the weakest victims. Something must be done to avoid for our future generation not to get attracted by those programmes or they should be aware while watching those television programmes or it is fatal that humanity will lose the â€Å"judgement ability†. As a result, these ideas show us that reality tv’s are really dangerous and causes death of morality. These un-realistic programmes are being watched nowadays and spectators don’t have any idea what they are watching. It’s clear that reality tv’s are absurd and not worth to watch. However there are no ways to avoid watching them because we can not limit or cut television sells. Immoral behaviours will increase day by day; if this problems goes on, there will be serious behaviour malfunctions in society. Some can say not to watch them but it will just enter from left ear and fly out from right ear. It’s able to see that Rushdie is right with his arguments so it’s clear that reality tv is a regret.

The Two Romeo and Juliet Balcony Scenes

The Two Romeo and Juliet Balcony Scenes Free Online Research Papers In Romeo and Juliet, there are two balcony scenes. The first one takes place before Romeo and Juliet are married and is full of hope and love. In this scene, the meeting takes place at the beginning of the night and is interrupted by the Nurse. In the second scene, it is filled with dread, and sorrow as the two know that death or separation is inevitable. This meeting takes place at the end of night, and again is interrupted by the Nurse. In the first balcony scene it is clear that Romeo and Juliet love each other and want to be married so that they will never be apart. It is obvious in this quote, where Romeo returns Juliets proposal with his own: â€Å"Th’exchange of thy love’s faithful vow for mine† (2.ii.77). This quote is surrounded by strong words of love from both Romeo and Juliet. Another example of the two showing their love for each other is here: â€Å"Three words, dear Romeo, and good night indeed† (2.ii.79). This can be interpreted as the three words being â€Å"I Love You†. One example of Romeo showing his love for Juliet in this balcony scene is when he states: â€Å"And, but thou love me, let them find me here. My life were better ended by their hate Than death prorogued, wanting thy love† (2.ii.75). The previous quote shows that Romeo is not scared of what the servants of Sir Capulet will do to him, or even Sir Capulet himself, if he were to be found because Romeos love for Juliet is that strong. This first balcony scene takes place at the beginning of the night, shown in this quote: â€Å" But soft, what light through yonder window breaks? It is the east, and Juliet is the sun† (2.ii.69). This quote shows that there is still a little bit of light left outside, but that the sun (referred to as Juliet) is setting in the west, meaning it is going down. This balcony scene also includes the Nurse interrupting a very romantic, spiritual event between Romeo and Juliet, shown here: â€Å"Nurse within – Madam. Juliet- I come anon. – But if thou meanest not well, Nurse- Madam.† (2.ii.79). This quote shows that Juliet was so deep into thought with Romeo that she at first did not notice the nurse there, and that it took the nurse two attempts at calling her to catch her attention. As a reader reads the second balcony scene, is quite obvious that both Romeo and Juliet feel strong emotions of dread. This could be because Romeo is being banished, and that they would both rather die than live without each other. Research Papers on The Two Romeo and Juliet Balcony ScenesHonest Iagos Truth through DeceptionWhere Wild and West MeetComparison: Letter from Birmingham and CritoHarry Potter and the Deathly Hallows EssayThe Masque of the Red Death Room meaningsMind TravelThe Project Managment Office SystemHip-Hop is ArtThe Spring and AutumnAnalysis Of A Cosmetics Advertisement

This Is The Best 30-Minute Content Marketing Brainstorming Process

This Is The Best 30-Minute Content Marketing Brainstorming Process Consistently coming up with strong content marketing ideas  is  challenging. You  have deadlines to hit. There are performance goals to meet.  The drive to be creative on-the-spot adds more pressure that you dont need. What you do need, however, is a reliable process for generating genius ideas fast. What if we told you it was possible to come up with 30 content ideas  in just 30 minutes? Not just any 30 topics, either. We mean topics your audience  will actually want to read about. Most things that sound too good to be true are usually garbage. However, this is the actual (garbage-free) process we use here at . We can confirm from first-hand experience that this process works, and the results speak for themselves.Table Of Contents Why It Is Important To Have A Content Brainstorming Process Write Down As Many Potential Content Ideas  As You Can (10 Minutes) How To Rank Your Content Ideas  On A Three-Point Scale (10 Minutes) Narrow Down Your Best Content  Topics (10 Minutes) How To Apply This Brainstorming Process If You’re Working Solo 4 Important Tips For Making This Content Brainstorming Process Work How To Validate Content Ideas  With Keyword Research What If I Can’t Find Keywords With High Search Volume For My TopicThis Is The Best Way To Generate 30 Incredible Content Ideas  In JUST 30 Minutes In this post, we'll teach you how to: Use a free-writing exercise to generate tons of topics fast. Use a 3-point scoring system to  sort out your top blog topics. Identify only the very best topics you'll actually write about. There isn't a secret involved. There is, however, a smart methodology behind our brainstorming process. It just involves a little bit of quick thinking and intuitive judgement to make the best use  of your limited time. Pro Tip: While these techniques work best with a team, you can use the same process if you're working alone too. Why It Is Important To Have A Brainstorming Process Creative ideas don't always appear out of thin air. Sometimes you'll have the most awesome inspiration when you least expect it. Some of us do our best thinking in the shower, or right before we head to bed at night. However,  bloggers and marketers don't always have the luxury of waiting for inspiration to strike. Your boss likely expects brilliance from you all the time (doubly so when deadlines are approaching). You have no excuse not to deliver, either. Consistent creativity keeps you paid and keeps your content  efforts  moving forward. Recommended  Reading:  20 Ways To Be Creative When You Don't Feel Inspired Establishing a formal brainstorming process is the best way (or at least the most reliable way) to never run out of ideas. It achieves the following three things: It forces you to consciously  consider what your audience wants from you. It helps get the creative gears turning in your head, producing ideas you might not otherwise have thought of. It leverages the power of your team to generate more ideas than one person could alone (although it's still a useful process for those going solo too). Back To Top #Creative ideas don't always appear out of thin air. #inspirationWrite Down As Many Potential Ideas As You Can (10 Minutes) The first step is to write down as many ideas as you can think of. This works best with a whiteboard and markers, Post-It Notes, or anything else you can pin up on a wall later. Give all your team members something to write with. Set a timer for 10 minutes. Instruct everyone to free write as many ideas as they can think of before the timer runs out. It's important that no one looks at each other's writing or talks to anyone (yet). Don't worry whether your ideas are any good right away. The goal is to simply get your thoughts out of your head and out into the world. If in doubt, write it down anyway. You'll have time to sort out what's good and what's not later. Pro Tip: Aim for  quantity over quality at first. Overthinking cramps the creative process. Back To Top How To Rank Your Ideas  On A Three-Point Scale (10 Minutes) Now it's time for some constructive criticism. If you wrote your ideas down on note cards or sticky notes, now is the time to paste them up on a wall. They can be posted anywhere as long as everyone can easily read them. Here's what our board looked like after using this process: Position all your ideas on the left side of the wall or white board. Then, to the right, make three columns labeled 1, 2, and 3. How To Score Each Topic There are two ways you can approach this. Let's walk through each one. Method One: Read Your Ideas Out Loud Have one person on your team read each idea (or read them aloud to yourself). Then, have each team member rank each idea a 1 (weak), 2 (average), or 3 (exceptional). Say each response out loud. Place each idea into its respective column on the board. This approach lends itself well to collaboration. It gives the team an opportunity to discuss why they think an idea is good or bad. However, it also has a tendency to encourage group-think. Members might hear another person say "3" and be compelled to follow suit. This makes it important to stress honesty with each answer. Method Two: Score Ideas Silently Have one person read off each topic. Then, each team member submits their score to the reader via chat message.  You can use essentially any messaging system you'd like. We use Hipchat at , but Slack is another popular option to consider. You could even simply use Facebook Messenger or Google Hangouts. The reader then looks at each score, and places them into a document (you can use Word, Google Docs, Google Keep, Evernote, or anything else similar). Keep track of every idea that scores a unanimous 3. You can keep track of other ideas too if you'd like, but the unquestionable 3's are what you want to remember. Finally, the reader presents the team with a list of 3s. Your team can then discuss  which of those ideas are worth writing about. The advantage to this technique is that it provides more honest feedback. When people can't hear what other people are saying, they tend to respond the way they truly think, without outside influence. However, it also cuts down on collaboration and discussion. This makes this approach faster, but sometimes, added communication can be beneficial for sorting out the best ideas. Pro Tip: You have to be fast when scoring each topic. Use your gut. Give yourself just a few moments and don't dwell on one idea for too long. Which Content  Brainstorming Method Does Use? We've used both Method One and Method Two. Generally, our content marketing team prefers Method Two. It produces slightly fewer ideas overall, because less ideas get scored highly. However, these ideas tend to be stronger. Both approaches  are effective, however, and Method One might be a better choice if  having a higher quantity of ideas is important. Back To Top Narrow Down Your Best Content Ideas  (10 Minutes) You've now generated a ton of ideas in 30 minutes. Now, the final phase of this process is to sharpen  your best concepts. For our team here at , we usually leave a brainstorming session with around 30 to 50 ideas. From there, you'll narrow down the best ones that you'll actually write about. Review your final list of 3's and identify the following for each idea: What problem would this post solve, or what question would it answer? What angle would this post take? What are some quick, hypothetical headlines that might work with this post? The goal is to make sure you have a clear picture of what each post will look like. 4 Key Indicators For Strong  Content Ideas We need to further clarify what  makes a topic a 3 (versus a 1 or a 2). A 1 does not satisfy the following requirements while a 2 might satisfy one or two (but not all four). Strong ideas that should qualify as a 3, however, meet the following standards: Strong ideas are unique.  In this context, we'll define "unique" as something you haven't already written about. If a given topic is something you've covered previously, you'll need to ensure you're taking a different angle, or are exploring a different facet of that topic. Strong ideas  match your audience's interests. If you're just starting out, you might not know what your audience is interested in. However, if you're getting a lot of questions about something, that's probably a good topic to write about. Strong ideas fit within your expertise.  Your ideas should fit within the topical scope of what your brand or company  is about. For example, a great post about how to change your own motor oil  wouldn't be a good fit for a food blog. Strong topics are well aligned with your expertise and with what readers expect from you. Don't let this deter you from thinking outside the box. Just be sure that the topics you choose are: Relevant to your audience. Things you're an expert on (or something you can make yourself an expert on through research and testing). The strongest  ideas are those you can do better than anyone else.  This ties into the previous point about staying within your topical area of expertise. In order to write a blog post that's going to drive organic search traffic and kick up a storm on social media, it needs to be good. The strongest content  ideas  are those you can do better than anyone else.In fact, it needs to be better than good.  It needs to address its given topic with more and better information than at least 90% of what else is out there. If you're in a competitive niche, this might mean using the skyscraper technique to build off what larger competitors have already done. The main takeaway  is to ask whether you can write a better post on a topic than any other post that already exists. If that answer is no, the next question to ask is "Can you can write a post that's different from any other post out there?" That could mean your post introduces a new perspective on a topic. It could also mean your post adds information or provides findings from your own original research. Pro Tip: Make it a point to monitor social media chatter about your industry or  the areas your content covers. Then, when it comes time to plan content, you'll have more ideas in your head to pull from. Back To Top How To Apply  This Content Marketing  Brainstorming  Process  If You're Working Solo Let's say you're working alone. If you're a one-person blogger or marketing department, then how do you make this process work? The short answer is much the same as you would with a team. The only difference is you write and rate your ideas yourself. However, there are a few tips to keep in mind: You'll need to be your own worst critic. Without outside perspective, it might be tempting to say, "All of my ideas are genius!" However, you only want to publish your very best ideas. Make sure you filter accordingly. Read your ideas out loud, even if only to yourself. Like we said earlier, posts that sound good on paper occasionally sound weak out loud. You will need to be your own worst critic. #writing #bloggingBack To Top 4 Important Tips For Making This Brainstorming Process Work The more you run through this process, the more efficient you'll get. You'll also likely find yourself coming up with better ideas over time, too. In  order to get the most from this approach to brainstorming, there are some things you'll need to keep in mind. Don't think, just act. Go with your gut when judging ideas. The ones that get you the most excited right away are usually the ones you know you should write. Focus on quantity first, then edit for quality. Letting yourself free write ideas loosens up your creative muscles. This can help surface ideas you might not have otherwise. Monitor your success. Once you have written a few posts using this process, pay close attention to which posts do best. If a post underperforms, then ask yourself why it didn't do well. Conversely, note what goes right with posts that really take off. This will help you better identify what a "3" looks like for your blog. Don't take it personally if your ideas get shot down. If an idea gets shot down, try not to take it as a commentary on yourself. The idea behind this process is to generate lots of ideas quickly. A lot of those ideas naturally won't make it. Back To Top How To Validate Blog Post Topics With Keyword Research Once you've invested your half-hour into your blog topic brainstorming  process, the next step is to do some keyword research. If you have a team member who is particularly interested in SEO, this is a good additional task for them to take on. The goal here is to find keywords related to your topics that you can use in your blog posts. This may take a little bit of additional time. However, it's worth it to ensure your blog topics drive traffic. Use these three quick keyword research tactics to gauge which of your proposed topics are best: 1. Use the SERPs.com Keywordini tool: 2. Then, copy the keywords from the CSV export: 3. Next, paste those keywords into the Google Adwords Keyword Planner: Need help with the keyword planner? Watch this video: 4. Try using those keywords in searches on Facebook or Twitter. Then, see what discussions are happening around those keywords. This will give you an idea of what kinds of words and language people use when discussing your topic. 5. Manually search those  keywords in Google as well. Review the top 10 results. Next, ask if the posts that currently exist for that keyword accurately match the same idea behind your topic. Pro Tip: It's important to understand the search intent behind keywords. For example, let's say you want to write about carpet cleaning. That could mean home carpet cleaning or commercial carpet cleaning. If it turns out that most people who are looking for that keyword want their home carpets cleaned, but your business only works with commercial clients, then you might need to find a better keyword. Back To Top What If I Can't Find Keywords With High Search Volume For My Topic? You might have an idea that you know your audience would love, but isn't relevant to any keywords with strong search volume. Does this mean you should abandon that idea? Not necessarily. Writing a blog post without backing it up with strong keyword data is a risk. #Writing a blog post without backing it up with strong keyword data is a risk. #blogYou could spend a lot of time creating something that gets a strong initial push on social media and email  but then fails to drive sustained traffic from search engines. However, it's possible that your idea doesn't get searched a lot because it answers a question people don't know they should be asking. In these cases, it's helpful to find a way to align your idea with something people are searching for. Struggling To Find Good Keywords? Here are three tips you can follow when you're struggling to find good keywords (when you know you've got a strong  topic): Ask your social media audience  for their thoughts on a given topic. If you get a lot of responses or stir up some discussion, that's a good indicator there's interest out there. Try searching for keywords around topics related to your suggested topic. This might help you come up with more ideas that are better matched to your audience's interests. Keyword Studio is an excellent paid tool well suited to this purpose. Use Hubspot's Blog Topic  Generator. Just enter three nouns related to your topic: You'll now have five fresh blog topics related to your main idea.  These hypothetical ideas may include keyword variations or other verbs or adjectives, too. Those additional words, combined with nouns related to your topic, may create keyword phrases you  might not have thought of. Try taking some of the variations this tool produces, and look them up using  Google's Keyword Planner (or another keyword tool). It's possible you could come up with some strong keywords after all. Here's how to never run out of #blog #topics againBack To Top Now Try Brainstorming Some Blog Topics! This process provides us with roughly a month's worth of ideas each time we run through it. Depending on how often you publish, you may need to try going through these steps more often. However, one thing that's for certain is you'll never run out of blog topics. Try putting this process to use with your own team. Then, come back and let us know how it went. If you have additional tips or difficulties, we want to know! This Is The Best 30-Minute Content Marketing Brainstorming Process Consistently coming up with strong content marketing ideas  is  challenging. You  have deadlines to hit. There are performance goals to meet.  The drive to be creative on-the-spot adds more pressure that you dont need. What you do need, however, is a reliable process for generating genius ideas fast. What if we told you it was possible to come up with 30 content ideas  in just 30 minutes? Not just any 30 topics, either. We mean topics your audience  will actually want to read about. Most things that sound too good to be true are usually garbage. However, this is the actual (garbage-free) process we use here at . We can confirm from first-hand experience that this process works, and the results speak for themselves.Table Of Contents Why It Is Important To Have A Content Brainstorming Process Write Down As Many Potential Content Ideas  As You Can (10 Minutes) How To Rank Your Content Ideas  On A Three-Point Scale (10 Minutes) Narrow Down Your Best Content  Topics (10 Minutes) How To Apply This Brainstorming Process If You’re Working Solo 4 Important Tips For Making This Content Brainstorming Process Work How To Validate Content Ideas  With Keyword Research What If I Can’t Find Keywords With High Search Volume For My TopicThis Is The Best Way To Generate 30 Incredible Content Ideas  In JUST 30 Minutes In this post, we'll teach you how to: Use a free-writing exercise to generate tons of topics fast. Use a 3-point scoring system to  sort out your top blog topics. Identify only the very best topics you'll actually write about. There isn't a secret involved. There is, however, a smart methodology behind our brainstorming process. It just involves a little bit of quick thinking and intuitive judgement to make the best use  of your limited time. Pro Tip: While these techniques work best with a team, you can use the same process if you're working alone too. Why It Is Important To Have A Brainstorming Process Creative ideas don't always appear out of thin air. Sometimes you'll have the most awesome inspiration when you least expect it. Some of us do our best thinking in the shower, or right before we head to bed at night. However,  bloggers and marketers don't always have the luxury of waiting for inspiration to strike. Your boss likely expects brilliance from you all the time (doubly so when deadlines are approaching). You have no excuse not to deliver, either. Consistent creativity keeps you paid and keeps your content  efforts  moving forward. Recommended  Reading:  20 Ways To Be Creative When You Don't Feel Inspired Establishing a formal brainstorming process is the best way (or at least the most reliable way) to never run out of ideas. It achieves the following three things: It forces you to consciously  consider what your audience wants from you. It helps get the creative gears turning in your head, producing ideas you might not otherwise have thought of. It leverages the power of your team to generate more ideas than one person could alone (although it's still a useful process for those going solo too). Back To Top #Creative ideas don't always appear out of thin air. #inspirationWrite Down As Many Potential Ideas As You Can (10 Minutes) The first step is to write down as many ideas as you can think of. This works best with a whiteboard and markers, Post-It Notes, or anything else you can pin up on a wall later. Give all your team members something to write with. Set a timer for 10 minutes. Instruct everyone to free write as many ideas as they can think of before the timer runs out. It's important that no one looks at each other's writing or talks to anyone (yet). Don't worry whether your ideas are any good right away. The goal is to simply get your thoughts out of your head and out into the world. If in doubt, write it down anyway. You'll have time to sort out what's good and what's not later. Pro Tip: Aim for  quantity over quality at first. Overthinking cramps the creative process. Back To Top How To Rank Your Ideas  On A Three-Point Scale (10 Minutes) Now it's time for some constructive criticism. If you wrote your ideas down on note cards or sticky notes, now is the time to paste them up on a wall. They can be posted anywhere as long as everyone can easily read them. Here's what our board looked like after using this process: Position all your ideas on the left side of the wall or white board. Then, to the right, make three columns labeled 1, 2, and 3. How To Score Each Topic There are two ways you can approach this. Let's walk through each one. Method One: Read Your Ideas Out Loud Have one person on your team read each idea (or read them aloud to yourself). Then, have each team member rank each idea a 1 (weak), 2 (average), or 3 (exceptional). Say each response out loud. Place each idea into its respective column on the board. This approach lends itself well to collaboration. It gives the team an opportunity to discuss why they think an idea is good or bad. However, it also has a tendency to encourage group-think. Members might hear another person say "3" and be compelled to follow suit. This makes it important to stress honesty with each answer. Method Two: Score Ideas Silently Have one person read off each topic. Then, each team member submits their score to the reader via chat message.  You can use essentially any messaging system you'd like. We use Hipchat at , but Slack is another popular option to consider. You could even simply use Facebook Messenger or Google Hangouts. The reader then looks at each score, and places them into a document (you can use Word, Google Docs, Google Keep, Evernote, or anything else similar). Keep track of every idea that scores a unanimous 3. You can keep track of other ideas too if you'd like, but the unquestionable 3's are what you want to remember. Finally, the reader presents the team with a list of 3s. Your team can then discuss  which of those ideas are worth writing about. The advantage to this technique is that it provides more honest feedback. When people can't hear what other people are saying, they tend to respond the way they truly think, without outside influence. However, it also cuts down on collaboration and discussion. This makes this approach faster, but sometimes, added communication can be beneficial for sorting out the best ideas. Pro Tip: You have to be fast when scoring each topic. Use your gut. Give yourself just a few moments and don't dwell on one idea for too long. Which Content  Brainstorming Method Does Use? We've used both Method One and Method Two. Generally, our content marketing team prefers Method Two. It produces slightly fewer ideas overall, because less ideas get scored highly. However, these ideas tend to be stronger. Both approaches  are effective, however, and Method One might be a better choice if  having a higher quantity of ideas is important. Back To Top Narrow Down Your Best Content Ideas  (10 Minutes) You've now generated a ton of ideas in 30 minutes. Now, the final phase of this process is to sharpen  your best concepts. For our team here at , we usually leave a brainstorming session with around 30 to 50 ideas. From there, you'll narrow down the best ones that you'll actually write about. Review your final list of 3's and identify the following for each idea: What problem would this post solve, or what question would it answer? What angle would this post take? What are some quick, hypothetical headlines that might work with this post? The goal is to make sure you have a clear picture of what each post will look like. 4 Key Indicators For Strong  Content Ideas We need to further clarify what  makes a topic a 3 (versus a 1 or a 2). A 1 does not satisfy the following requirements while a 2 might satisfy one or two (but not all four). Strong ideas that should qualify as a 3, however, meet the following standards: Strong ideas are unique.  In this context, we'll define "unique" as something you haven't already written about. If a given topic is something you've covered previously, you'll need to ensure you're taking a different angle, or are exploring a different facet of that topic. Strong ideas  match your audience's interests. If you're just starting out, you might not know what your audience is interested in. However, if you're getting a lot of questions about something, that's probably a good topic to write about. Strong ideas fit within your expertise.  Your ideas should fit within the topical scope of what your brand or company  is about. For example, a great post about how to change your own motor oil  wouldn't be a good fit for a food blog. Strong topics are well aligned with your expertise and with what readers expect from you. Don't let this deter you from thinking outside the box. Just be sure that the topics you choose are: Relevant to your audience. Things you're an expert on (or something you can make yourself an expert on through research and testing). The strongest  ideas are those you can do better than anyone else.  This ties into the previous point about staying within your topical area of expertise. In order to write a blog post that's going to drive organic search traffic and kick up a storm on social media, it needs to be good. The strongest content  ideas  are those you can do better than anyone else.In fact, it needs to be better than good.  It needs to address its given topic with more and better information than at least 90% of what else is out there. If you're in a competitive niche, this might mean using the skyscraper technique to build off what larger competitors have already done. The main takeaway  is to ask whether you can write a better post on a topic than any other post that already exists. If that answer is no, the next question to ask is "Can you can write a post that's different from any other post out there?" That could mean your post introduces a new perspective on a topic. It could also mean your post adds information or provides findings from your own original research. Pro Tip: Make it a point to monitor social media chatter about your industry or  the areas your content covers. Then, when it comes time to plan content, you'll have more ideas in your head to pull from. Back To Top How To Apply  This Content Marketing  Brainstorming  Process  If You're Working Solo Let's say you're working alone. If you're a one-person blogger or marketing department, then how do you make this process work? The short answer is much the same as you would with a team. The only difference is you write and rate your ideas yourself. However, there are a few tips to keep in mind: You'll need to be your own worst critic. Without outside perspective, it might be tempting to say, "All of my ideas are genius!" However, you only want to publish your very best ideas. Make sure you filter accordingly. Read your ideas out loud, even if only to yourself. Like we said earlier, posts that sound good on paper occasionally sound weak out loud. You will need to be your own worst critic. #writing #bloggingBack To Top 4 Important Tips For Making This Brainstorming Process Work The more you run through this process, the more efficient you'll get. You'll also likely find yourself coming up with better ideas over time, too. In  order to get the most from this approach to brainstorming, there are some things you'll need to keep in mind. Don't think, just act. Go with your gut when judging ideas. The ones that get you the most excited right away are usually the ones you know you should write. Focus on quantity first, then edit for quality. Letting yourself free write ideas loosens up your creative muscles. This can help surface ideas you might not have otherwise. Monitor your success. Once you have written a few posts using this process, pay close attention to which posts do best. If a post underperforms, then ask yourself why it didn't do well. Conversely, note what goes right with posts that really take off. This will help you better identify what a "3" looks like for your blog. Don't take it personally if your ideas get shot down. If an idea gets shot down, try not to take it as a commentary on yourself. The idea behind this process is to generate lots of ideas quickly. A lot of those ideas naturally won't make it. Back To Top How To Validate Blog Post Topics With Keyword Research Once you've invested your half-hour into your blog topic brainstorming  process, the next step is to do some keyword research. If you have a team member who is particularly interested in SEO, this is a good additional task for them to take on. The goal here is to find keywords related to your topics that you can use in your blog posts. This may take a little bit of additional time. However, it's worth it to ensure your blog topics drive traffic. Use these three quick keyword research tactics to gauge which of your proposed topics are best: 1. Use the SERPs.com Keywordini tool: 2. Then, copy the keywords from the CSV export: 3. Next, paste those keywords into the Google Adwords Keyword Planner: Need help with the keyword planner? Watch this video: 4. Try using those keywords in searches on Facebook or Twitter. Then, see what discussions are happening around those keywords. This will give you an idea of what kinds of words and language people use when discussing your topic. 5. Manually search those  keywords in Google as well. Review the top 10 results. Next, ask if the posts that currently exist for that keyword accurately match the same idea behind your topic. Pro Tip: It's important to understand the search intent behind keywords. For example, let's say you want to write about carpet cleaning. That could mean home carpet cleaning or commercial carpet cleaning. If it turns out that most people who are looking for that keyword want their home carpets cleaned, but your business only works with commercial clients, then you might need to find a better keyword. Back To Top What If I Can't Find Keywords With High Search Volume For My Topic? You might have an idea that you know your audience would love, but isn't relevant to any keywords with strong search volume. Does this mean you should abandon that idea? Not necessarily. Writing a blog post without backing it up with strong keyword data is a risk. #Writing a blog post without backing it up with strong keyword data is a risk. #blogYou could spend a lot of time creating something that gets a strong initial push on social media and email  but then fails to drive sustained traffic from search engines. However, it's possible that your idea doesn't get searched a lot because it answers a question people don't know they should be asking. In these cases, it's helpful to find a way to align your idea with something people are searching for. Struggling To Find Good Keywords? Here are three tips you can follow when you're struggling to find good keywords (when you know you've got a strong  topic): Ask your social media audience  for their thoughts on a given topic. If you get a lot of responses or stir up some discussion, that's a good indicator there's interest out there. Try searching for keywords around topics related to your suggested topic. This might help you come up with more ideas that are better matched to your audience's interests. Keyword Studio is an excellent paid tool well suited to this purpose. Use Hubspot's Blog Topic  Generator. Just enter three nouns related to your topic: You'll now have five fresh blog topics related to your main idea.  These hypothetical ideas may include keyword variations or other verbs or adjectives, too. Those additional words, combined with nouns related to your topic, may create keyword phrases you  might not have thought of. Try taking some of the variations this tool produces, and look them up using  Google's Keyword Planner (or another keyword tool). It's possible you could come up with some strong keywords after all. Here's how to never run out of #blog #topics againBack To Top Now Try Brainstorming Some Blog Topics! This process provides us with roughly a month's worth of ideas each time we run through it. Depending on how often you publish, you may need to try going through these steps more often. However, one thing that's for certain is you'll never run out of blog topics. Try putting this process to use with your own team. Then, come back and let us know how it went. If you have additional tips or difficulties, we want to know!

Business question Essay Example | Topics and Well Written Essays - 500 words

Business question - Essay Example It is a time as such when profits are used to meet such unfavorable difficulties in business. Profits have the effect of increasing business volume-profit retention is generally the internal source of capital. This can be utilized for increasing business volumes through diversification and expansion. Thus the portion of profits business is ploughed back for future and further development. The following people could be interested in profits for the business; shareholders need more profits since they expect higher returns in form of dividend. Employees too are entitled to profits in terms of bonuses and increased pay perks, since they contributed to the same. 2. A government regulates businesses for public welfare and safety so as to avoid malpractices by greedy investors. The second reason is so as to protect the industry and ensure security and protection of those who operate their business correctly. Regulation will ensure there are proper inspections by the government to weed out criminal or undesirable practices, licensing and proper permits. Third reason for regulation is revenue generation-businesses pay for licenses and certificates so as to operate. This creates revenue for the government. The advantages for regulation include protection of the society from unscrupulous business people who could harm citizens. It also ensures there is healthy competition leading to lower prices for goods and services. Regulation is disadvantageous because consumers could be charged more for commodities and services due to taxation and increased cost of doing business. 3. A business should be as efficient as possible so as to reduce wastages and maximize its profits. An efficient business uses fewer inputs and produces more outputs, thus increasing its profits and value to the shareholders and also its competitiveness in the market. The

Key Points Essay Example | Topics and Well Written Essays - 250 words - 2

Key Points - Essay Example Firstly, the article highlights that the financial distress impairs the ability of banks and other financial institutions to generate liquidity and thus, take a precautious approach to building risk profile of their loans. It becomes difficult for small businesses to get access to credit from these institutions which can be major contributors to the recovery of the US economy. Eichengreen (2011) is of the view that recent financial crisis is much more severe as compared to the Great Depression as it is likely to the growth rates of advanced economies as these economies are highly credit driven. Secondly, the article highlights that there is a little evidence from the Great Depression suggesting that the increase in the public debt in the form of higher budget deficit and government borrowing actually contributes to the slowdown in the investment. Although, it is argued that over public debt leads to change in tax policies, and higher interest rates making investments unattractive but the evidences from the Great Depression period suggest that after it the public debt increased by more than double however, the interest rates were not high. Thirdly, Eichengreen (2011) presented evidence from the Great Depression period that the slowdown in the economy actually created opportunities for businesses to take advantage from and reorganize themselves in a way that they are able to create more value in the period of recovery following the depressed conditions in the economy. However, one aspect of recovery that is more relevant to the recent crisis mentioned in the article is the slowdown in technology generation and implementation which can surely have greater implications for the current